Automate Your Insurance Shopping, Again and Again

HealthMarkets does the work for you, and our service is completely free.

#1. Get Your FitScore in Minutes

HealthMarkets uses your answers to provide a personalized list of the top insurance options, just for you. You may never have to shop for health insurance again.

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#2. HealthMarkets compares your current coverage to thousands of plans

HealthMarkets’ FitScore® technology ranks available plans side-by-side with your current plan, so you can see which plans work best for you. The higher the FitScore®, the closer the plan is to your ideal match.

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#3. Learn when there’s a better fit

HealthMarkets continuously searches for plans that could be a better option for you. When we find a plan with a higher FitScore®, we notify you, so you can choose coverage with confidence.

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#4. HealthMarkets compares your current coverage to thousands of plans

Save money and relax. Get the best price on your plan – guaranteed.

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Automatically Compare Plans

You tell us your priorities, budget, and other needs. HealthMarkets will analyze plans and pair you with plans that best match what you’re looking for.

Get the Right Fit

Everyone has different needs and budgets. Determine which plan is the right fit for you, based on your FitScore. The higher the score, the better the fit.

Convenient Counsel

HealthMarkets is here to help you through the process. Receive free counsel on different plans, over the phone, in-person, or virtually. You’ll get recommendations and advice on the best coverage options for you, and answers to your questions.

Why HealthMarkets is #1


  • Convenience: pursue the option to shop online or over the phone, as well as in-person or virtually with one of our licensed insurance agents
  • Choice: review plans from more than 200 insurance companies nationwide
  • Counsel: receive crucial advice on plans that are the right fit for you and your loved ones
  • Compares plans to find the right fit for you, year after year
  • Respects your privacy (We promise never to sell your data or send you spam.)

Other Companies

  • Fewer brands to choose from
  • Often limited to only selling a few products and plans, that’s it
  • May charge you for their service

HealthMarkets' Service is completely FREE!

HealthMarkets’ service, quotes, and consultations are 100% free, and are backed by our Best Price Guarantee.

How does HealthMarkets make money?

HealthMarkets earns commissions by enrolling customers in plans offered by insurance companies. Rest easy knowing our FitScore is unbiased and always puts your needs first.

Does HealthMarkets sell my data?

No. HealthMarkets is dedicated to your trust, privacy, and online safety. Your information is secure and may only be provided to insurance agents contracted with us. Unlike many insurance websites, we promise never to sell your information to third parties.

Is there an obligation to enroll?

No. All quotes are completely free, and there is no obligation for you to enroll in a plan.

Does an agent’s commission increase the price?

No. For instance, the Affordable Care Act (ACA) requires that the same policy has to cost the same amount in premiums and out-of-pocket expenses no matter where it’s purchased.

We're Committed to Your Privacy

In the digital era, we understand the importance of keeping your personally identifiable information safe. We protect it, as required by federal law

Your data is kept secure

HealthMarkets doesn’t disclose your personal information to any third parties. The information you provide is used to assist you with a quote for insurance products, as well as plan comparisons and selection.

Communicate confidentially

HealthMarkets recognizes the importance of helpful communications. Relax with the knowledge that we won’t spam you, and you’ll receive email alerts when our FitScore Forever technology has found updated recommendations for you.

Password protection

The account that contains your information is password-protected. Only those with your password can access it. Period.