Published November 27, 2014 | THE MORNING CONSULT 
By Ken Fasola

Purchasing health insurance remains a complicated process that, if not done right, can lead to serious financial challenges and even bankruptcy at a time when we are most vulnerable.

Less than two weeks into the second open enrollment period for the Affordable Care Act (ACA), we see a generally smooth rollout coupled with healthy demand for affordable and effective health plans. While I’m pleased to see coverage expanding across the country, I worry that some Americans are purchasing plans …

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