HealthMarkets Announces Celebrity Author, Actor and Comedian Bill Engvall to serve as Brand Ambassador and Spokesperson

NORTH RICHLAND HILLS, Texas – HealthMarkets Insurance Agency, Inc. (“HealthMarkets”) announced today that Bill Engvall has been named national celebrity spokesperson for HealthMarkets this fall. Engvall will collaborate with HealthMarkets on various marketing and public relations activities including national TV commercials as well as print, digital, and social media campaigns.

“While trying to get the right health insurance coverage is no laughing matter, we see our partnership with Bill as a way to help make this time of year less stressful for consumers,” says Michael Z. Stahl, Executive Vice President and Chief Marketing Officer. “We know that many people find shopping for insurance confusing and stressful. Bill provides a warm southern welcome that helps put people at ease.”

Grammy Award-nominated, multi-platinum selling artist and one of the top comedians in the country, Engvall is best known for being part of the enormously successful Blue Collar Comedy tour and concert films. He is known for his clean-cut humor and common man approach.

“The funny thing about health insurance is you don’t think about how much you need it, until you need it,” said Engvall. “That’s why I’ve partnered with HealthMarkets. They guarantee you won’t find a lower price anywhere for the plans they offer. And, they can find you a plan that lets you keep your doctors. I know that’s important for me.”

The campaign featuring Engvall will introduce consumers to HealthMarkets as their one-stop resource for health, Medicare, dental, vision, and final expense life insurance. Engvall will also help launch the company’s new tagline of ’your insurance marketplace’ to properly recognize the wide array of health and related insurance options HealthMarkets provides to its customers.

“We are excited to join forces with Bill to help educate consumers on the value that HealthMarkets provides as their personal insurance marketplace,” continued Stahl. “Whether it’s meeting face-to-face with one of our 3,000 local, licensed insurance agents, over the phone, or online, we stand by our core values of providing Convenience, Choice, and Counsel to our customers to help them find insurance protection to fit their needs and budget.”

HealthMarkets new campaign featuring Engvall will kick off on October 1, 2018, for the start of the Medicare Annual Enrollment Period. Click here to watch the spot.

About HealthMarkets Insurance Agency

HealthMarkets Insurance Agency, Inc., a wholly-owned indirect subsidiary of HealthMarkets, Inc., is authorized in all 50 states and the District of Columbia and represents more than 200 branded insurance companies. HealthMarkets offers consumers a “one-stop” shopping experience for health insurance, combining around-the-clock phone and online assistance with the personal approach of more than 3,000 licensed, local career agents nationwide. It is a leading private health insurance marketplace offering multi-channel flexibility for individuals, families and small businesses. For more information, please visit HealthMarkets.com.

About Bill Engvall

Bill Engvall is a Grammy nominated, multi-platinum selling recording artist and one of the top comedians in the country. Bill was a contestant on season 17 of ABC’s Dancing with the Stars, and as a fan favorite, he made it to the finals. He previously starred in, and executive produced, the TBS sitcom The Bill Engvall Show. Bill was part of the enormously successful Blue Collar Comedy concert films, which sold over nine million units and received a Grammy nomination. He also starred on the WB’s hit sketch comedy show Blue Collar TV and in several solo specials for Comedy Central. In 2012 he reunited with Jeff Foxworthy and Larry the Cable Guy on the Them Idiots Whirled Tour, which aired as a special on CMT.

Bill’s first album, Here’s Your Sign, is certified platinum and held the #1 position on the Billboard Comedy Chart for 15 straight weeks. His second album, Dorkfish, also debuted at #1 on Billboard’s Comedy Chart, as did his subsequent comedy albums. Bill has written several books, including his 2007 autobiography Bill Engvall – Just A Guy.

Cautionary Statement Related to Forward-Looking Statements

This news release may contain forward-looking statements regarding HealthMarkets Insurance Agency, Inc. and its affiliates. These forward-looking statements are neither historical facts nor assurances of future performance, and are subject to certain risks, uncertainties and assumptions which are difficult to predict and many of which are outside of our control. Such forward-looking statements can be identified by the words “anticipate,” “believe,” “estimate,” “expect,” “intend,” “objective,” “plan,” “possible,” “potential” and similar expressions. These statements are based on management’s current beliefs, expectations and assumptions, and actual results may vary materially from those included in the forward-looking statements. Forward-looking statements speak only as of the date they are made, and we do not undertake any obligation to update them, whether as a result of new information, future developments or otherwise. Readers are cautioned not to place undue reliance on any forward-looking statements made by us.

MEDIA CONTACT

Michael Z. Stahl
Executive Vice President and Chief Marketing Officer
HealthMarkets, Inc.

(817) 255-3100
Mike.Stahl@HealthMarkets.com

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